Off World Colonies a Chance to Begin Again Gif
Off-earth
Slavery, Infinite Settlement
Yr 2019
The Off-globe colonies are corporate-owned space settlements on other planets, for which millions of people accept abandoned their overpopulated and polluted homeworld, Earth.
Every bit the airborne billboard ads say, "A new life awaits you in the Off-earth colonies. The adventure to begin again in a golden land of opportunity and adventure."
Run by the Shimago-Domínguez Corporation, the colonies are largely built, maintained and secured by genetically engineered Replicant slave laborers and soldiers. Meanwhile, the Off-earth is marketed to Earth's remaining human inhabitants as a prophylactic and prosperous alternative to life on a dying planet, where upon arrival, the corporation will gift the new colonist a Replicant slave of their own, to use as they run into fit.
Overview: Off-world Identity
Intro and Usage
The yr is 2019, and due to the overpopulation and pollution of Earth, millions of people in Blade Runner'due south dour future take left the planet for the Off-world colonies.
From the moving picture's intro, nosotros know that Replicants are "used Off-world as slave labor, in the hazardous exploration and colonization of other planets." But aside from that nosotros don't learn much more almost the colonies, outside of advertisements from the Shimago-Domínguez Corporation, that pigment them every bit being a much brighter place than Earth. Seen on behemothic video billboards mounted to the sides of massive blimps (Figure one.i), these ads bellow their messaging into the streets beneath.
"A new life awaits you in the Off-world colonies. The risk to begin over again in a golden land of opportunity and risk. New climate, recreational facilities, easy advancement, great pay. Plus, a loyal trouble-free companion, given to you upon arrival, admittedly free. Utilise your new friend as a personal trunk servant or a tireless field hand. The custom tailored genetically engineered humanoid replicant — designed particularly for your needs. Then, come on America! Let'due south put our team upwardly there. Requite this country another chance. Let's go to the colonies!
This declaration has been brought to you past Shimago-Domínguez Corporation. Helping America into the new earth."
We hear and see fragments of this ad throughout the film. For the whole thing, we'll demand to reference a video showing off the replica Blade Runner blimp that was congenital by Adam Brutal and model-maker Kayte Sabicer. I'yard not sure where they got the ad footage, but Savage claims that they used the original video files from the motion-picture show. The color seems off, but otherwise it appears to be accurate.
Equally it plays, the bright xanthous Off-world logo flashes onto the blimp'south screen (Figure one.2), overlaying a sprawling nighttime cityscape, with its glowing streets receding into a hazy magenta horizon. Planets, like blue marbles, fly past and off screen. "OFF-Earth" and so appears in blue, and holds while yellow text touting the Off-earth colonies' benefits and amenities curl by overhead. Things like ALL NEW and LIVE Make clean. Later the last of these, text that reads "Brought to you by Shimago-Domínguez" appears (Figure i.three), and the ad ends. It's curious that at no time exercise they really show the Off-world colonies. And of course, they don't mention that your slaves might rebel and impale you.
Beyond these advertisements that appear on the blimps, we likewise find the Off-world logotype on flashing illuminated signage around the city, mounted to the sides of buildings. The marker is middle-catching in yellow, against the dark backdrops of these placements.
I'll also note that a blimp playing the Off-world ad is seen in the anime short Black Out 2022, which tin be viewed on YouTube. We meet the blimp briefly as the EMP takes out the electric grid, where it loses command and crashes into a massive video billboard on the side of a skyscraper (Figure 1.iv).
Figure i.ane An image from the pic, showing the Off-world colonies as advertised on a massive blimp.
Effigy 1.2 In their replica prop, Adam Roughshod and Kayte Sabicer have used original video footage of the ad, offer a view of it in its entirety, with clearer details. Source: Adam Cruel's Tested, YouTube
Effigy 1.3 The terminate of the Off-earth advertisement, revealing the company that operates the colonies — the Shimago-Domínguez Corporation. Source: Adam Fell's Tested, YouTube
Figure i.four The Off-world ad equally it seen on a blimp in the anime short, just prior to the blackout issue of 2022. Source: Black Out 2022
Usage: The Stuffed Ad
Figure ii.1 The Off-globe logotype equally it appeared on the illuminated billboards attached to the advertising blimps. Source: Douglas Trumball
Figure 2.2 A wait at the Off-globe advertising typography in context, as information technology appeared on the blimp's billboards. Source: Blade Runner: The Inside Story
Usage: Building Signage
Figure three.one Early in the film, we run into the Off-world logo on illuminated building signage, that flashes from vivid yellow to low-cal blue.
Figure 3.ii On the left, we get a closer look at the Off-world logo signage, as the photographic camera tracks Deckard and Gaff'southward ascent in the Police Spinner.
Design Analysis
Looking at the one-colour logotype's construction, we take a rectangular frame with rounded corners, with capital OFF and WORLD stacked within. Right away, OFF hits you with the nigh impact, practically yelling at you to leave planet Globe. So, with the mode the R in Earth extends through the frame, information technology kind of beckons you to approach the mark, calling to mind a ramp extending from a spacecraft. I'd like to think they chose xanthous as a play off of the way they draw the Off-world colonies as a place of "gilded" opportunity. If annihilation, it is a color associated with energy and optimism. Overall, the mark is bold and attending-grabbing, with futuristic styling that isn't over the top.
Regarding the futuristic type, I was unable to identify a specific typeface that was used without modification. The closest I could find was a face called Yagi Universal 1, which would be a good starting indicate for custom lettering. According to Fonts in Use, the Yagi family was released on Robert Trogman's FotoStar label in the tardily 1960s to early on '70s, so it predates the film'due south production. As it is though, the D and O from Yagi are too round. The R is off quite a bit.
In the pages of the official Blade Runner Souvenir Magazine, I found a expert rendering of the Off-world logotype, which I based my vector approximation on. Below it, at that place is a blurb advertising "36% LOAN" in what appears to be the aforementioned type treatment. So it's still very possible this is all based on an actual typeface I've yet to detect. But over again, the numbers expect a lot like Yagi.
Interestingly, in the stuffed ad when Off-globe appears in bluish and the yellow benefits ringlet by, they utilize a different type handling. One that is less rounded, chopping the corners and terminals of letterforms at angles. In all of the type specimens and books I take on hand, I couldn't find anything remotely close to it, that predated when the film was made. And then information technology may be completely custom. The only identifiable typeface from the blimp ad is Eurostile Extended Assuming, where it is used for the "Brought to you past Shimago-Domínguez" message.
Regarding the identity's designer, credit is unconfirmed, but may vest to Douglas Trumbull's Entertainment Furnishings Grouping. It was EEG that was responsible for the blimp'southward construction, and they may have created the video billboard graphics equally well.
Figure iv.ane A vector approximation of the Off-earth logotype as it appeared on illuminated billboards and signage.
Effigy 4.2 Type specimen for Yagi Universal, which is a close lucifer for letterforms that appear in the Off-world logotype. Source: Fonts in Use
Figure 4.3 The best rendering of the Off-world logotype I could find, from an official Blade Runner source — in the pages of the Blade Runner Souvenir Magazine, published in 1982.
The Off-world Identity on Blade Runner Merchandise
In addition to its advent in the film, the Off-world identity as well appeared in official Blade Runner merchandise. As a member of the Blade Runner Fan Club (Figure 4.1), you would receive an "Off-world Loan Certificate" that featured the logotype.
Note: If anyone reading this possesses that certificate, information technology would be amazing to receive a high quality photograph or browse, that could be shared in the downloadable resources for this entry.
Blade Runner Souvenir Magazine
Figure 5.1 An advertisement and order course for the Bract Runner Fan Lodge, where you could become an "Off-Globe Loan Certificate" every bit part of the membership. Source: Blade Runner Souvenir Magazine
Off World Colonies a Chance to Begin Again Gif
Source: https://speculativeidentities.com/research/off-world